Hello.
It's Alex. I'm drawn to the hard problems. The ones bounded by hardware limits, unforgiving physics, and split-second decisions.
I design experiences people can trust when it matters most, grounded in cognitive psychology and proven in the field.
Alex Cheng
Alex Cheng
My background in cognitive psychology shapes how I design. I start from how people actually perceive, decide, and act, then work through real hardware and physics constraints to reach solutions that feel effortless.
I partner closely with engineering and product teams to ship designs that are intuitive, rigorous, and built for the real world.